10 common myths about Mobile CRM
These are some of the most used arguments you might stumble upon when talking about Mobile CRM. Let’s debunk these myths right now:
Myth 1: Mobile CRM is just for occasionally looking up some data
Let’s say you are working on a big project and you want to check its progress as you’re having dinner at home. Or you’re at a conference and you want to get some work done in-between the sessions. In these cases, mobile CRM is a nice-to-have thing.
However, Mobile CRM is a real working tool for a large group of people.
Technicians need to be able to move around a factory while updating the office folks about the current status of merchandise. Managers ought to know how their team performs even if their schedule shows meeting after meeting. And sales guys, who leave the office in the morning and don’t return until the day ends, certainly don’t want to finish customer visits only to come back to the office and get on with the paperwork (CRM data input in this case).
Myth 2: Mobile CRM is only an add-on for standard CRM
Most mobile CRM systems act only as a mobile, stripped-down version of CRM. Then there are those that make use of what is on offer. Picture capturing, push notifications, phone call tracking, fast note taking, GPS location, navigation… these are the functions a tablet and a smartphone has to offer. Good mobile CRMs know this and take advantage of it.
Myth 3: Mobile CRM should be free
If you want something good, it ain’t gonna be cheap. Certainly not free.
It’s a simple equation – you want a product that brings you value. A company is willing to make that product. Why do for free?
If free is what you’re looking for, you are likely to end up disappointed with the product, service, or both.
Myth 4: Mobile CRM has to be simple
Simple? Simple as possible. That’s more like it.
Each business is different and what some people consider as the bare minimum is an overload to others. The app should be what people need it to be. If you’re fine with basic functionality, good. But that could be completely insufficient for others.
So simple is good. But not necessarily simple for the sake of being simple.
Myth 5: Mobile CRM should be build in-house
If there are no options on the market, go for it. But there usually are other options. In-house development can get tricky. First you think you need to ONLY develop this and this. And then you figure out there are more things that need to be added. And then you notice Apple has released a new iOS version and you need to update your code in order to make it work. And then you realize the developer who has worked on the application is no longer with the company. And then you’ve got a mess on your hands. In-house development is just messy.
Myth 6: Mobile CRM is not safe
Scary. Just thinking of all the threats that accompany Mobile CRM makes you shiver. How can you make sure the data is safe?
You have more options than you think you do. Some mobile CRM have some security measures already embedded in them. Things such as remote wipe that will allow you to wipe-out all data from the app from a distance. Then there is a whole industry around securing mobile devices: Mobile Device Management solutions. And these tools make Mobile CRM safe for use. Even for children.
Myth 7: Mobile CRM does not have to do it all
You understand that a mobile app is just a mobile app. So you’re OK with read-only access to some records, with a few unsupported features, with no connection to other applications… you’re basically settling.
Yes, mobile devices are limited. But not nearly as much as you think. So next time you think to yourself, well, it’s just a mobile app, it can’t do it all, stop and ask yourself: Really? Is this functionality really not there because it’s technically impossible or because someone didn’t make it yet?
Myth 8: Mobile CRM takes time to adopt
Spoiler alert: People are used to having phones and tablets.
Whoa! Could you believe it? It comes as a second nature to us: we wake up and the first thing we look at is not our partner sleeping next to us, but our phones. Sad, but true. Phones have so deeply impregnated our lives, we cannot go a day without them. Why should it then pose any problem if you give people a mobile access to the CRM system? The opposite is to be true – employees who get a mobile access to CRM are likely to adopt faster and use it more.
Myth 9: Tablets and phones are just expensive toys
It’s easy to assume that phones and tablets given to employees will be mainly used for non-productive activities such as gaming, social media, YouTube… But given the opportunity, employees prove time and again this assumption is just plain wrong. People value the investment in them, plus they find Mobile CRM really useful. And if something is useful to you, you are likely to use it.
Some of our customers told us that Mobile CRM saves each sales and service guy around an hour or more a day. A whole HOUR! That’s a lot of money if you picture it as a portion of their salaries.
Mobile CRM is an investment. Investment that increases productivity and data quality.
Myth 10: Mobile CRM can wait
I’ve seen dozens of articles that predict CRM trends for the year. Mobile CRM is always on the list. The trouble is: it’s on the list of trends for 2015, as well as for 2014 and 2013… Ironic, isn’t it?
Mobile CRM is here – it’s here for you to help you get more business.
There’s no real reason to keep postponing it and treat it as anything other than an important asset. Just get on with it and, once you see the results, you’ll be glad you didn’t wait any longer.
Got Microsoft Dynamics CRM and want a mobile solution?
Luckily we’ve got the right one for you – take a look at Resco Mobile CRM. And while you’re there, hit that get in touch button to start transforming your Mobile CRM plans into reality.