About Benco Dental
Benco Dental is the largest privately owned full-service dental distributor in the United States, with 1,400 associates and showrooms in 37 states covering the majority of the country. Benco sells and services everything a dental office needs, from consumable products to large dental equipment and everything in between.
Benco Dental’s challenge
Benco’s sales team is highly mobile and always on the move. A typical sales representative can visit up to 10 to 15 offices per day. Having quick access to CRM is important to allow them to provide the best service to the customers they are visiting and to the customers who call or email them during the day. Because Benco covers most of the United States, there are some areas that don’t have wireless coverage, so having the info stored offline was also key.
The solution
Resco was the 4th software vendor that Benco evaluated. The other solutions were more complex to set up (requiring additional servers & databases) and the administration was equally as hard.
The other solutions didn’t support iOS and/or Android. Benco also saw that other vendors were still struggling with some of the changes from CRM 2011 (i.e. bugs). Resco Field Sales+ gave Benco the option to customize the application to the way their sales representatives work.
Success story
Implementing Resco Field Sales+ in Benco was a real success, and many sales reps have praised the application.
The biggest benefit was the ability to customize the application to the way Benco’s sales reps work. Benco has had sales reps who saw other sales reps using Resco Field Sales+ on an iPad and went out the next day and purchased an iPad with their own money just so they could use the app. Maintaining the relationship with the customers for consumables and services is really important for Benco. Resco Field Sales+ also allows their sales reps and Equipment Specialists to work on large sales opportunities for dental equipment.
Resco Field Sales+ helped Benco to significantly increase the productivity of their sales representatives and equipment specialists.