Google Glass has fallen. Or has it?

You’ve probably seen the news about Google Glass being discontinued/suspended/taken off the shelves (figuratively speaking – they never really were on actual shelves).

How do we see the situation? After all, we’ve launched a CRM application for Google Glass this year: CRMGlass. Is this the end of our efforts?

Not really – there’s light at the end of the tunnel.

What’s the problem with Google Glass anyway?

Technical issues
The battery doesn’t last long, it heats up pretty fast and so on and so on. But…that’s usually the case with a lot of new technology. The first prototypes suck and they get better in time. That’s just how it works.

The price is not right
The price of $1500 was just too damn high for the masses. It was only justifiable for those in need to test and/or advertise the product. But, as with all electronics, it would eventually fall. Soon-ish.

Social awkwardness
Now there’s the pickle. News started reporting on places that banned the use of Google Glass. The term ‘glasshole’ came to existence. People just didn’t feel comfortable around those wearing Glasses. So there’s that – not much that can be changed overnight.

So is there still a chance for Google Glass?

In consumer industry? Hard to say. Could be.
In business? We think so.

The technical issues, as well as the price, could get sorted out (as I’ve mentioned, new technology tends to be expensive and faulty in the beginning).

And as for the whole ‘big brother is watching’ issue; that’s not an issue when it comes to business. When you’re going to perform a job, you don’t really care about surveillance. After all, cameras, tracking devices and other similar gizmos that oversee workers are already being used. And Google Glass would not serve mainly as a surveillance tool, but rather as a useful helper.

Here’s where Google Glass stands a chance

  • Emergency doctors transmitting the current status of the patient to the specialist waiting to take over.
  • Nurses checking in all equipment used during a surgery to cut off post-surgery reports.
  • Technicians using Google Glass to follow instructions while using both hands for an installation.
  • Harbor workers scanning incoming containers and marking their location within the warehouse without lifting a finger.

These kinds of practical uses could be where the wearable technology was supposed to be headed in the first place.
Will it be the future of Google Glass? Only time will tell.

Always look on the bright side of life

Maybe the Google Glass came ahead of its time. But there’s no doubt that Google is clearly a pioneer in this area and managed to get a lot of publicity for the whole wearable tech industry. And that’s something to be grateful for.

There are other companies experimenting with similar technology out there (for instance, we received a brand new Epson Moverio Glasses last Friday). So as for CRMGlass goes (a CRM for any Android-powered wearable tech), the obituary is not yet written.

And when new, improved, better glasses come along (either form Google or someone else), we might be ready.

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