Enterprise mobility in numbers: How companies utilized mobile apps in 2015?
written by Robert Feldmar on April 13, 2016
How were enterprises around the world approaching the deployment of mobile applications in the past year? A new global study conducted by Apperian provides the latest insights on how companies cater to the need of employees to take their tasks outside the office.
Even today, when nearly every worker has some kind of mobile device, still only 60% of the 1200 people asked, said that their company provides or plans to provide them with mobile apps that simplify their work. Yet, that doesn’t mean that the remaining 40% are left out completely in the dark. With mobile devices deeply embedded in their everyday lives, those employees often turn to publicly available productivity apps to boost their work performance.
Below, you can check out the overview of key figures on how organizations are embracing mobile applications and what apps currently lead the way making a difference within enterprises across the globe.
iOS still king in enterprise
Among major operating systems, iOS confirmed its strong position when 73.1% of all enterprise app deployments in 2015 happened on this platform alone. Android also continues its a steady growth, reaching 26,5% share, gaining popularity mostly in Europe and Asia. On the other hand, merely 0.3% of all enterprise mobile apps were deployed on devices with a Windows operating system.
Tech, IT & Public Sector – the leaders among industries
Among various industries, technology companies are the ones who lead the way in utilizing enterprise mobile applications by a significant margin. This should come as no surprise, since these companies usually employ tech savvy people, who naturally look to leverage the technology also to make their job easier. The top seven of industries deploying apps is completed by IT services and consulting, public sector, financial services, healthcare, communications, and manufacturing. A push towards greater work efficiency is clearly visible especially with governmental and health organizations, considering the public and healthcare sector together accounted for over 17% of all enterprise app deployments in 2015.
Different capabilities, various usage
Digging deeper reveals that the combined share of apps with sales and field service functionality accounts for almost one third of the current enterprise mobile apps deployments.
The sales applications deployed usually support the selling process for B2B transactions and offer what Apperian calls a “side-by-side selling capability” – a set of capabilities which enable sales reps to sit down with the customer, interactively present the offering, create custom product configurations and instantly generate quotes and orders. All of it happening on the spot via apps tying into back office systems, mostly CRM, and ERPs. The field service apps assist service technicians with work order processing, incident reporting, project planning and setup, again tying into various back-end software, just like the sales apps.
The third and fourth position on the list is occupied by HR and office productivity apps with 14% and 12% share respectively. Both categories contain a very broad range of solutions that aim to improve the general employee productivity – from providing orientation materials and employee handbooks, to project management, business intelligence, document editing apps, and various others.
IT utility (12%) and content management apps (10%) are also widely deployed to help workers leverage the companies’ IT services and support easy access to corporate communications like company portals, news feeds and content storages that the workers can draw upon.
The charts above illustrate that a wide range of organizations are deploying even wider range of apps for various purposes. Some companies even said they are utilizing over 100 mobile apps within their organization, however 35 was the average number of apps businesses with enterprise mobility initiative deployed in 2015. Yet, the study confirms that the number of apps deployed, is not in direct proportion with the company’s success. Instead, companies should rather focus on refining a smaller number of apps, which should be easy to find and use.
And that’s where Resco comes in
Resco offers a solution for a company’s entire mobile strategy – running seamlessly on all mobile platforms, integrating with back-end software like Microsoft Dynamics CRM, Oracle CX, SAP, Salesforce and even working as a standalone solution. The Resco Mobile CRM app is highly customizable so any type of organization can deploy it. Plus, it extends even beyond internal employees and lets you create apps also for customers, partners, volunteers, distributors, contract workers, and other business allies. With Resco, you can bring a truly broad user base to an organization’s processes, whether further drive revenue or save costs and deliver efficiencies of scale.
Interested in finding out more about how you can advance your business with Resco Mobile CRM? Check out www.resco.net or give us a shout at firstname.lastname@example.org. Or tell us in the comments below how your organization is using mobile apps and what would you like to do with them in the future.